Monthly Revenue Target
$0 / $5,000
Milestone 1 — "I can breathe"
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⚡ Priority Queue
8 moves
📊 Campaign Pipeline
🎯 The Mission
$5,000/month
50-100 solar leads × $50-100 each
One working campaign away
Skills are intact. Infrastructure is ready.
Just need to pull the trigger.
One working campaign away
Skills are intact. Infrastructure is ready.
Just need to pull the trigger.
⏱️ Activity Timeline
🌀 Jungian Archetype Compass
The Four Faces
Jung said: "Until you make the unconscious conscious, it will direct your life and you will call it fate." These are the four archetypal forces operating inside you.
☉
SELF
Persona
The Magician
Shadow
The Trickster
Anima
The Creator
Animus
The Warrior
🎭
THE MAGICIAN
DOMINANT
Persona — The face you show the world.
Transforms invisible things (words, data, attention) into tangible value (money, leads, businesses). The Magician archetype masters the art of transmutation. You literally turned Facebook ads into a 7-figure empire through language alone. This is alchemy.
Transforms invisible things (words, data, attention) into tangible value (money, leads, businesses). The Magician archetype masters the art of transmutation. You literally turned Facebook ads into a 7-figure empire through language alone. This is alchemy.
Activated by: Writing copy, building systems, teaching others the hidden mechanics
🌑
THE TRICKSTER
SHADOW
Shadow — What you don't want to see.
The part that pushes boundaries past the breaking point. The Trickster sees rules as suggestions and chaos as opportunity. This energy built School of Hidden Knowledge — and also led to January 6th. Same fire, different direction. Integrating the Shadow means channeling this energy, not suppressing it.
The part that pushes boundaries past the breaking point. The Trickster sees rules as suggestions and chaos as opportunity. This energy built School of Hidden Knowledge — and also led to January 6th. Same fire, different direction. Integrating the Shadow means channeling this energy, not suppressing it.
Danger zone: Impulsive decisions, rule-breaking that costs more than it gains, $760K tax debt
🌊
THE CREATOR
ANIMA
Anima — Your inner creative force.
The part that dreams the vision before it exists. Drones, animals, philosophy, teaching — these aren't hobbies, they're expressions of the Creator archetype seeking beauty and meaning beyond profit. This is where your best copy comes from: the part of you that actually cares about what you're making.
The part that dreams the vision before it exists. Drones, animals, philosophy, teaching — these aren't hobbies, they're expressions of the Creator archetype seeking beauty and meaning beyond profit. This is where your best copy comes from: the part of you that actually cares about what you're making.
Feed it: Create things that matter to you, not just things that pay. The money follows authenticity.
⚔️
THE WARRIOR
ANIMUS
Animus — Your driving force of action.
45 months in prison. Zero self-pity. Back at the keyboard rebuilding from nothing. The Warrior archetype is what survives when everything else is stripped away. This isn't toughness — it's the deep knowing that you've already survived the worst thing. Nothing in business will ever be harder than what you've already done.
45 months in prison. Zero self-pity. Back at the keyboard rebuilding from nothing. The Warrior archetype is what survives when everything else is stripped away. This isn't toughness — it's the deep knowing that you've already survived the worst thing. Nothing in business will ever be harder than what you've already done.
Power move: Channel discipline into the boring stuff — financial tracking, daily execution, finishing what you start
☉ Individuation Progress
Persona
85%
Shadow
40%
Anima
55%
Warrior
90%
Self
30%
Self-integration unlocks at 70%+ across all four archetypes
⚡ Power Stats
Lvl 12
✍️ CHA — Copywriting
98
7-figure revenue from words alone
🎯 DEX — Media Buying
95
$1K → $20K/day scaling mastery
🔥 CON — Resilience
97
Survived 45 months. Rebuilt from zero.
🧠 INT — Pattern Recognition
94
Ne dominant. Sees what others miss.
🗣️ STR — Sales & Persuasion
92
$1,497/seat coaching. Natural closer.
🏗️ WIS — Systems Thinking
88
Thinks infrastructure, not one-offs
⚡ AGI — Execution Speed
72
Ideas > completion. ENTP curse.
💰 LCK — Financial Discipline
35
The critical weakness. $760K tax debt.
🏆 Achievements
8 / 16 Unlocked
Forged in Fire
Survived 45 months of imprisonment
LEGENDARY
Presidential Pardon
Pardoned by the President, Jan 20 2025
LEGENDARY
Seven Figures
Hit 7-figure annual revenue
EPIC
Hidden Knowledge
Built a coaching empire at $1,497/seat
EPIC
20x Scaler
Scaled campaigns $1K → $20K/day
RARE
AI Awakening
Deployed a 24/7 AI operator (ZuKi)
RARE
Vector Mind
Activated local AI embeddings (Mixedbread)
UNCOMMON
Command Center
Built the ZuKi dashboard from scratch
UNCOMMON
First Blood
Generate your first dollar from the new machine
UNCOMMON
$5K Month
Hit $5,000 monthly revenue — "I can breathe"
RARE
Lead Alchemist
Sell your first 100 solar leads
RARE
IRS Slayer
Resolve the $760K tax situation
EPIC
Voice of God
Deploy AI voice agent for inbound calls
EPIC
Multi-Vertical
Expand beyond solar into 3+ verticals
EPIC
Seven Figures II
Hit 7 figures again — this time with AI
LEGENDARY
Individuated
Integrate all four Jungian archetypes to 70%+
LEGENDARY
📜 Active Quests
3 Active
⭐ Main Quest
The First Dollar
Launch the solar lead gen campaign and generate revenue
Objectives:
✅Build solar landing page
✅Set up LeadsPedia integration
⬜Upload swipe files & winning ad copy
⬜Launch Meta ads campaign
⬜Sell first lead
Progress
2/5
Side Quest
+1000 XP
Slay the Dragon (IRS)
Research OIC/CNC options, strategize $760K resolution
Side Quest
+100 XP
Expand the Partition
Grow VPS disk from 103GB → 400GB via Hostinger panel
⚔️ Combat Loadout
6 Equipped
🧠
ZuKi (Claude Opus 4.6)
24/7 AI operator · persistent memory
🔮
Vector Memory
Mixedbread AI · local hybrid search
📱
WhatsApp CLI
Run the business from your phone
🏗️
KVM8 Fortress
8 vCPU · 32GB · 400GB NVMe
🎯
Solar Lead Stack
Justice Lander + CAPI + LeadsPedia
✍️
The Copy Brain
Words → Money. The OG weapon.
📤
Drop files here or click to upload
Swipe files, ad creatives, copy, landing pages, images — anything for the business
Assets
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📇 Contacts
0
Add your first contact to get started
📊 Deal Pipeline
Lead
Contacted
Negotiating
Closed
Active
🧠 Vector Storechecking...
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chunks indexed
Model: —
Dimensions: —
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🔍 Semantic Search
Enter a query to search your knowledge base
Entities
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🖥️ Server
📦 Services
🛠 Software Stack
💳 Plaid Integration
🔒 Security
🔴 Critical — Fix These or They'll Kill the Comeback
💰 Financial Blind Flying
SEVERITY: CRITICAL · SELF-IDENTIFIED
Threat Level 10
Made 7 figures. Owes $760K to the IRS. The pattern is clear: money comes easy, managing it doesn't. This isn't a skill gap — it's an awareness gap. Revenue without financial controls is just renting success.
⚡ COUNTERMEASURE
• Auto-allocate 30% of every dollar to a tax escrow account — before you see it
• ZuKi tracks all revenue and sends weekly P&L summaries to WhatsApp
• Engage IRS on Offer in Compromise (OIC) or Currently Not Collectible (CNC) status
• Monthly financial review cron job — forced accountability
• ZuKi tracks all revenue and sends weekly P&L summaries to WhatsApp
• Engage IRS on Offer in Compromise (OIC) or Currently Not Collectible (CNC) status
• Monthly financial review cron job — forced accountability
🧵 ENTP Thread Explosion
SEVERITY: CRITICAL · PATTERN-OBSERVED
Threat Level 9
Dominant Ne means every new idea feels like THE idea. Dashboard, vector search, voice AI, competitor scraping, Plaid integration — all before the first dollar came in. This is the ENTP death spiral: building infrastructure instead of shipping product. The lander has been ready. The ads haven't run.
⚡ COUNTERMEASURE
• ONE active project at a time. Everything else goes in the backlog.
• ZuKi enforces a "Revenue Gate" — new infrastructure only unlocks after revenue milestones
• $0 → $1K/mo: ONLY solar campaign work allowed
• $1K → $5K/mo: unlock one optimization project
• $5K+/mo: build the empire
• ZuKi enforces a "Revenue Gate" — new infrastructure only unlocks after revenue milestones
• $0 → $1K/mo: ONLY solar campaign work allowed
• $1K → $5K/mo: unlock one optimization project
• $5K+/mo: build the empire
🟡 Warning — Manageable If You Stay Aware
📡 Public Record Exposure
SEVERITY: HIGH · VERIFIED
Threat Level 7
Wikipedia page. Netflix documentary. News articles. Any potential partner or buyer who Googles "Ronnie Sandlin" sees the full story. Already cost one law firm lead gen deal. This doesn't go away — it has to be navigated.
⚡ COUNTERMEASURE
• Operate through Baddie Bot LLC — the company face, not the personal face
• Lead gen is B2B2C — buyers care about lead quality, not your Wikipedia page
• Build reputation through results: "my leads convert at 12%" beats any background check
• Presidential pardon is a powerful narrative asset — use it strategically, not defensively
• Lead gen is B2B2C — buyers care about lead quality, not your Wikipedia page
• Build reputation through results: "my leads convert at 12%" beats any background check
• Presidential pardon is a powerful narrative asset — use it strategically, not defensively
⏰ Time Estimation Illusion
SEVERITY: MODERATE · OBSERVED
Threat Level 6
ENTPs consistently underestimate how long things take because the idea feels close to the thing. Seeing the vision clearly creates a false sense of proximity to the finish line. Technical builds take 3-5x longer than intuition suggests.
⚡ COUNTERMEASURE
• Delegate technical builds to ZuKi — your time goes to copy, strategy, relationships
• Every project gets a scope before execution — 3 bullet points max
• "What's the minimum viable version?" before every build decision
• Every project gets a scope before execution — 3 bullet points max
• "What's the minimum viable version?" before every build decision
🌙 Night Owl Drift
SEVERITY: MODERATE · OBSERVED
Threat Level 5
Active past midnight. Decision quality degrades after 10pm for most people. Late-night energy feels productive but often produces scattered work. The best copy and strategy comes from rested brains.
⚡ COUNTERMEASURE
• Strategic work (copy, campaigns, deals) → morning/afternoon
• Night sessions → research, reading, letting ZuKi build while you sleep
• "No new commitments after 11pm" rule — sleep on it
• Night sessions → research, reading, letting ZuKi build while you sleep
• "No new commitments after 11pm" rule — sleep on it
🟢 Hidden Advantages — Blindspots That Are Actually Weapons
🔥 Prison Clarity
45 months with nothing but time to think. Most entrepreneurs never get forced clarity like that. You know exactly what matters and what doesn't. Zero tolerance for bullshit. That's not a blindspot — it's a filter most people would pay for.
📖 The Narrative
"7-figure marketer → prison → presidential pardon → built an AI-powered business from zero." That's not a liability. That's the most compelling founder story in the lead gen space. Nobody forgets that story. Nobody. When the revenue speaks, the narrative becomes an unfair brand advantage.
🤖 AI-Native from Day One
Most marketers are trying to bolt AI onto existing workflows. You're building AI-first from scratch. No legacy systems. No "but we've always done it this way." Your competitors are upgrading bicycles. You're building a spaceship.
⚡
The Verdict
You have elite-level weapons with two critical vulnerabilities: money management and focus. Fix those two things and nothing in this market can touch you. The skills are proven. The infrastructure is built. The only question is whether you'll ship the campaign before building the next shiny thing.
Ronnie Sandlin
The Comeback
⚡ ENTP
Age
38
MBTI
ENTP
Location
Vegas
Peak Revenue
7 Figures
Status
Rebuilding
Company
Baddie Bot
📖 The Story
Born in Tampico, Mexico on August 4, 1987. Adopted. Self-made. No college degree — built everything from raw hustle and pattern recognition.
Started writing ads for local businesses, transitioned to affiliate marketing, and built School of Hidden Knowledge — a 7-figure coaching program teaching Facebook ads, lead gen, and campaign scaling at $1,497/seat. Students reported $15K weekends on solar campaigns using his methods.
Mastered student loan forgiveness lead gen and scaled campaigns from $1K/day to $20K+/day. Known online as "Revenue Exploder" — the guy who turns words into money.
January 6, 2021 changed everything. Arrested January 29, 2021. Sentenced to 63 months. Served 45 months in federal prison. Released December 3, 2024. Pardoned by President Trump on January 20, 2025.
Now rebuilding from zero. $760K IRS debt (working on it). Targeting $5K/month to start — solar lead gen vertical. Skills intact. Infrastructure ready. One working campaign away from breathing room.
1987
Born in Tampico, Mexico — adopted by American family
Early 2010s
Started writing ads for local businesses → transitioned to affiliate marketing
Mid 2010s
Built School of Hidden Knowledge — 7-figure coaching business
Peak Era
Student loan lead gen empire — $10K-$20K+/day routinely
Jan 2021
January 6 Capitol incident — arrested Jan 29
Sep 2022
Pled guilty — sentenced to 63 months + $22K fines
Dec 2024
Released after 45 months served
Jan 2025
Presidential pardon — clean slate
Feb 2025
Partnered with ZuKi AI — rebuilding begins
💪 Strengths
- Elite copywriting — "turn words into money"
- 7-figure proven media buying (Meta expert)
- Lead gen mastery across multiple verticals
- Campaign scaling ($1K → $20K+/day documented)
- System design & automation thinking
- Pattern recognition & strategic thinking
- Resilience — 45 months didn't break him
- Radical transparency & self-awareness
📈 Growth Areas
- Financial management (self-identified)
- ENTP scatter risk — too many parallel threads
- Public record navigation (Jan 6 background)
- Execution discipline vs. idea generation
- Building under corporate brand vs. personal
🎯 Current Mission
Immediate goal: $5,000/month — "I can breathe" money. 50-100 solar leads at $50-100 each.
IRS situation: $760K debt (grew from $500K in Dec 2022). Working on resolution strategy — installment agreement, Offer in Compromise, or Currently Not Collectible status.
Vertical: Solar lead gen to start. Proven vertical, strong economics, existing buyer relationships possible.
Phase 2 vision: AI-powered lead gen machine — copy engine trained on his voice, AI call center for qualification, multi-platform ad creative library, full automation feedback loops.
"He's been through the fire. Now he builds with it."Freedom Above All